Introducing a new language of design rooted in stillness, craftsmanship, and emotional storytelling
UCUORO, a luxury furniture brand announces its formal debut in India, ushering in a new era of design that is deeply introspective, emotionally resonant, and artfully curated. At its heart, the brand is more than a design studio — it is a movement. Each piece is conceived as a tactile narrative — an invitation to pause, to feel, to remember. UCUORO’s ethos lies in creating spaces that speak softly but leave a lasting echo — spaces where design is lived, not displayed.
It is from this philosophy that Salone by UCUORO emerges — not as a launch event, but as a living embodiment of the brand’s emotional and artistic worldview. Introduced today in Mumbai, the Salone is UCUORO’s first public gesture in India — a bold, avant-garde cultural format that reimagines what it means to experience luxury furniture. Unlike conventional unveilings driven by commerce, the Salone invites guests into a curated, contemplative space where form meets feeling and storytelling replaces selling.
Conceived as an evolving living gallery, the Salone opens its doors every second week by invitation only. Inspired by the spirit of the Salone Internazionale del Mobile — a coveted furniture fair on the global stage where ideas, prototypes, and provocations shape the future of design — UCUORO’s Salone reimagines this legacy through intimate, immersive storytelling. Outside of these moments, UCUORO remains quietly open by private appointment only, preserving the intimacy and depth its design philosophy demands.
“We didn’t create UCUORO to fill a showroom, we created it to fill a void. For too long, design in India has been loud in form but quiet in feeling. The Salone is our way of reversing that — of creating a space where furniture speaks in whispers, where design doesn’t perform, it pauses. It is not about exclusivity, it is about presence — about making space for stillness, for slowness, for stories that take their time to unfold.”
— Unnati Varma, Founder at UCUORO Design.
The Salone is a stage, and each object is set within narrative vignettes and spatial compositions designed to slow the senses. UCUORO entails stillness with substance as it exhibits art in furniture — a story of luxe and utility brought together in each piece.
In choosing Mumbai as its launchpad, UCUORO honours a city that holds space for contradiction and creativity. Here, access is earned through authenticity. The brand’s appointment-only, emotion-first format disrupts the expected and invites a slower, more intentional rhythm of discovery — one that resonates deeply with collectors, architects, and aesthetes seeking meaning beyond mass.
